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            <syn:updateBase>2012-03-11T07:41:40Z</syn:updateBase>
        

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  <item rdf:about="http://makeitfair.org/en/about-us/campaigns/treemagotchi">
    <title>Treemagotchi</title>
    <link>http://makeitfair.org/en/about-us/campaigns/treemagotchi</link>
    <description>The Dutch website Treemagotchi is a social game that brings people with good intentions together. </description>
    <content:encoded xmlns:content="http://purl.org/rss/1.0/modules/content/"><![CDATA[
<p>Participants have their own virtual tree which they have to feed through sustainable actions. Every time something positive for the environment is done the tree grows and blossoms. But…when people leave the tree it slowly dies. A dwarf is helping the participants.<br /><br />Like in 2009 also in 2010 makeITfair joins the Treemagotchi. By sending a digital postcard to their mobile network operator people can feed their tree. Also makeITfair is involved in developing teaching materials on treemagotchi for secondary schools.<br /><br /></p>
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    <dc:publisher>No publisher</dc:publisher>
    <dc:creator>somoadmin</dc:creator>
    <dc:rights></dc:rights>
    <dc:date>2010-07-22T13:50:00Z</dc:date>
    <dc:type>News Item</dc:type>
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  <item rdf:about="http://makeitfair.org/en/about-us/campaigns/consumer-gadget">
    <title>Consumer Gadget</title>
    <link>http://makeitfair.org/en/about-us/campaigns/consumer-gadget</link>
    <description>Consumer Gadget is consumer's new best friend. It is a browser application that allows consumers to check the ethical background of any consumer product. Consumer Gadget can fetch the ethical information via EAN/UPC barcodes or brand/company names.</description>
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<p>We make most of our buying decisions based on advertisements or on what we just are used to. Only a few has the time or patience to resolve product's ecological footprint or the working environment of the company that manufactures it.<br /><br />Cosumer Gadget gives an opportunity to get the information in the most suitable environment, by the shelves of the stores. Consumer Gadget can be used before the cash register, before the damage happens.</p>
<p>Visit and use the <a class="external-link" href="http://www.consumergadget.org/">Consumer Gadget</a></p>
]]></content:encoded>
    <dc:publisher>No publisher</dc:publisher>
    <dc:creator>somoadmin</dc:creator>
    <dc:rights></dc:rights>
    <dc:date>2009-11-14T15:33:11Z</dc:date>
    <dc:type>News Item</dc:type>
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  <item rdf:about="http://makeitfair.org/en/about-us/campaigns/time-to-turn-campaigns-for-fair-phones">
    <title>Time to turn campaigns for fair phones</title>
    <link>http://makeitfair.org/en/about-us/campaigns/time-to-turn-campaigns-for-fair-phones</link>
    <description>In 2008 the Dutch organisation Time to Turn ran a campaign for a sustainable and just production of cellphones.</description>
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<h3>What did Time to Turn do?</h3>
<p>Time to Turn asked people to write a postcard with a personal message to the cellphone industry. They collected those cards and offered them - as a text message bundle - to representatives of the phone &amp; electronics industry, that met in Washington on November 19th, 2008.</p>
<p>Also the organisation discussed the issue in youth groups, student organisations, festivals and churches. We wrote a "bible study about cellphones" and they talked about the connection between injustice and our luxury items. They stimulated young people to think twice before they buy a new phone again.</p>
<p>Time to Turn also helped young people to get on the street. They organised several "freeze actions".</p>
<p>And they created a sticker for your mobile phone or laptop:</p>
<p><img src="http://makeitfair.org/en/documents/images/made-in-congo/image_mini" alt="made in congo" class="image-inline" title="made in congo" /><br /><br />For more information, pictures, videos or ordering the sticker visit the <a class="external-link" href="http://www.timetoturn.nl/new/pivot/entry.php?id=662">Time to Turn website</a></p>
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    <dc:publisher>No publisher</dc:publisher>
    <dc:creator>somoadmin</dc:creator>
    <dc:rights></dc:rights>
    <dc:date>2009-11-05T13:39:46Z</dc:date>
    <dc:type>News Item</dc:type>
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